The explosion of the Generative AI

Generative AI is something more than just a flexible computer tool developed to solve tasks. This is what normally many peoples think about the AI software. But it is not… The AI (artificial intelligence) is a computer software neural network and machine learning technology developed to makes predictions based on the input datas. This model combination build the intelligence of the machines.

Why the Generative AI?

Based on this article written by George Lawton at TechTarget, the generative AI focuses on creating new and original content, chat responses, designs, synthetic data or even deepfakes. It’s particularly valuable in creative fields and for novel problem-solving, as it can autonomously generate many types of new outputs.

The generative AI is primarily designed to help companies in facing all the majors problems while they are developing their products. Nowadays companies have to run their business in a very high demanding and competitive world.

The generative AI is specifically developed to create text content, artworks, images, sounds, text, videos and more to help anyone needs to create those types of contents. In particular the Artificial Intelligence helps companies in creating commercial  content for their business. But, is the created content good enough to be used for professional purpose? And here is the fact… yes! The standard are very high, cost effective and time saving.

Generative AI and game dev

So now let’s just dive again into our favourite branch: games and game development. Even for big companies using the AI allow them to achieve great results in less time, producing more contents. Furthermore it’s much easier to edit assets once created just adjusting the text prompt command or simply changing some parameters or even drawing an approximate image reference to help the AI to better understanding your intention.

This is undoubtly helpful for companies to save time, money and effort and the final result is extremely impactful. This is one of the reason why this branch of research received billion dollars of investment during decades. But of course now we can start see the results of those huge efforts.

The modern and competitive World needs products!

For sure, this can be also extremely useful for many creators because the modern world, more than ever,  requires to release products faster. The time to create 10 to 30 assets per artist as a task in a month is probably finished. The competition is very aggressive just because the customer demand is growing. Players want to play! They want to have a large range of games to choose from and of course companies need to run this trend.

However this is not the first time in the human history that we come across big changes. When the press has been invented the manual book writers disappeared but we got many other professional figures and of course… more cheap books for everyone. When the photography came out we didn’t see portrait painters anymore, but more abstract painters and many other new professional figures like photographers.

This may raise some concerns, but this new era is here and now we have to embrace it. We know that the generative AI is primarily developed to help companies in facing all the major problems in developing their products and run their business in a very high demanding and competitive world. Based on that is quiet obvious to figure out why the AI is growing so rapidly!

AI or NOT?

The Artificial Intelligence is impressive! The image generation for instance can figure out almost everything, from a woman to a flower and it can also work offline on your own computer. But this new software tools are raising some concerns.

However this is a common thing for every new changes especially in the tech field, which evolves in a very fast way. So now we have people completely involved in the new AI universe and someone else who is still reluctant and scared in using it. But as always… as soon as you embrace the changes as soon you can get the benefits of riding the wave!